It's the spring of 1937 and we're on Queen Street West. We're on north side of the street, looking east toward University Avenue. It's just a block away. Today, this very same spot is home to the big glass wall of One Eighty Queen Street West — a fifteen story building with a bunch of commercial tenants. Next door is one of Toronto's Historic Sites: Campbell House (that old building on the northwest corner of Queen & University). It was built in 1822, but it wasn't on Queen Street back when this photo was taken. They moved it to the current location in 1972.
By this point, of course, Coca-Cola was already an iconic brand. Coke had just celebrated its 50th anniversary. The first bottles of the world's most famous pop were sold in the 1880s. By the 1930s, it was a massive business with lots of advertising. So, while I'm at it, here are a few American ads from this very same year this photo was taken:
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I discovered the photo of Queen Street thanks to the Toronto Archives Flickr page. You can check it out here.
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